little, and often
The line is hardly revelatory, but it is apt in so many ways, particularly when it comes to social media. The problem with social (digital) media is that the field of endeavour is…
are you doing social media for the wrong reasons?
social media is not just another me too thing (although it might look and feel like that judging by the number of times it gets talked about!). indeed, if you think like that…
pass along, please!
Social media is bloody hard to scale. Don’t be distracted by the 3rd level connections on LinkedIn – that counts for nought. You are earnest in your endeavours. You go niche. You seem…
Your Internal Compass
How many times a day do you find yourself having a conversation with yourself? Buddhists call it monkey brain, the ceaseless chattering of the brain. At times, you wish it would shut up…
There are no guarantees …
in life, any more than you should rely on social media to turn round your business. Having spoken a great deal on social media, all the questions I hear are posited at the…
Why are so many law firms ignoring Social Media?
Before you take a big fat swing in my direction, or proclaim how you or your firm are exemplars of social media, I would ask you to Google search the local market, and…
Only as good as your last result
[My flickr feed] This saying should be killed off. It is dehumanising, contradictory and does nothing to restore my faith in people. In time, if repeated often enough, it leads to an arms race…
The Inverse of Marketing
“I’ve argued repeatedly that your product should match your marketing, not the other way around …” Seth Godin, Linchpin Which comes first: 1. The service; or 2. The marketing? I think we have…
No Turning Back the Clock
flickr “Yet all things must die. The stream will cease to flow; The winds will cease to blow; The clouds will cease to fleet; The heart will cease to beat; For all things…
How to scale social media
In my experience, ‘how to’ posts don’t work, particularly with something as ethereal as social media. You have to come to the paradigm, lean into the humanity of sharing remarkable content and develop…
