There are no guarantees …
in life, any more than you should rely on social media to turn round your business. Having spoken a great deal on social media, all the questions I hear are posited at the…
Why are so many law firms ignoring Social Media?
Before you take a big fat swing in my direction, or proclaim how you or your firm are exemplars of social media, I would ask you to Google search the local market, and…
Where have all the Map Makers gone?
Leaders lead. They are Map Makers. They don’t wait for others to tell them what to do. Seems obvious, doesn’t it; but, when your sole job is to fit in, you stop thinking and…
Speculate to Accumulate
It’s as old as the Hills. If you want to develop your business, you have to spend money doing so - spend £X, you get £Y in return. But, an idea? How many times have…
is different different?
tribes followers fans (lemmings?). you set out to build a following. you ape the businesses or people who are successful. nothing wrong, you think. and then. you begin the steady decline. there is…
the content conundrum
how many of you struggle with the idea of remarkable content? what exactly is it that will travel the ether and connect meaningfully with your followers? ipso facto, there is no way of…
follow the leader
the path is well worn. you can see how they have done it. profit, success and a formula that looks replicable. it doesn’t matter the business, but there is so little originality. everyone…
the only guaranteed way to win work
Stay in touch with your clients. When was the last time you made an impromptu visit to your client’s premises? Picked up the phone to a previous client where the file had been…
stop looking for all the answers
Questions Questions. and still they come How can we become more profitable? How can we differentiate our offering? Why do we carry on business in this way? Why can’t we communicate better with…
customer service is Everything
Yes, I know I am breaking the weekly blogging ritual (to be honest, I’m not sure if it’s really working quite as I hoped for, and this week’s Wednesday post may well be…
