The Inverse of Marketing
“I’ve argued repeatedly that your product should match your marketing, not the other way around …” Seth Godin, Linchpin Which comes first: 1. The service; or 2. The marketing? I think we have…
the only guaranteed way to win work
Stay in touch with your clients. When was the last time you made an impromptu visit to your client’s premises? Picked up the phone to a previous client where the file had been…
My (Un)love of LinkedIn
when was the last time you signed into linkedin? there are still quite a few people that don’t see it as anything other than a repository for their c.v. or professional profile. yawn-worthy…
every lawyer should start a Pinterest page
Heard about it: Pinterest? Another social media platform to worry about? perhaps But, on my initial foray, I have earned 186 followers and some activity on the scant material that I have so…
customer service is Everything
Yes, I know I am breaking the weekly blogging ritual (to be honest, I’m not sure if it’s really working quite as I hoped for, and this week’s Wednesday post may well be…
How to make time for Social Media
“Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound. The man who does not shrink from self-crucifixion can never fail to accomplish the object upon…
Talent is Everything
“I believe the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies and talents of…
The HARD sell of Legal Services
I can hardly wait. More or bigger entrants to the UK legal market. No doubt, the usual marketing triggers will be wrung through. Interruption marketing will be the default position. How many times have you…
The Client Centric Firm
Everyone wants to be the Best. “Clients First.” “Excellence in Client Service.” “Staying close to our clients.” “Client-focused.” The list is endless. But, in this scramble for the High Point of hyperbole, how…
Unlocking the potential of your clients
Clients can be demanding creatures. Indeed, there are some where, it doesn’t matter what you do, it will never be enough. But, at the risk of stating the obvious, your firm is the…
