The Inverse of Marketing
“I’ve argued repeatedly that your product should match your marketing, not the other way around …” Seth Godin, Linchpin Which comes first: 1. The service; or 2. The marketing? I think we have…
The best Sales Advice in the World
[Storvo.inc from Flickr] Shut up. But, truthfully, how useful is it? It’s a bit like asking you to hold your breath running to catch a bus. Of course, whoever coined the expression was…
Everything doesn’t have to be Public
Social media is a huge vista. Your voice knows no bounds. And, there is a light at the end of the tunnel that draws you in. The potential to scale is overwhelming, and…
the content conundrum
how many of you struggle with the idea of remarkable content? what exactly is it that will travel the ether and connect meaningfully with your followers? ipso facto, there is no way of…
My (Un)love of LinkedIn
when was the last time you signed into linkedin? there are still quite a few people that don’t see it as anything other than a repository for their c.v. or professional profile. yawn-worthy…
The HARD sell of Legal Services
I can hardly wait. More or bigger entrants to the UK legal market. No doubt, the usual marketing triggers will be wrung through. Interruption marketing will be the default position. How many times have you…
Law Firm Websites ~ Under Construction
Having spent the best part of yesterday looking at innumerable websites, I am drawn to the conclusion – as much as it pains me to say so – that they suck! A website…
The Art of Business Development (with a few How-Tos …)
Times are tough. “No s*** Sherlock.” Every day you are driven to work harder and harder to make a $/£ or two. And still the targets keep going sky-ward, despite such euphemisms as being…
Unlocking the potential of your clients
Clients can be demanding creatures. Indeed, there are some where, it doesn’t matter what you do, it will never be enough. But, at the risk of stating the obvious, your firm is the…
Are you loved?
“Most companies want to be loved. They want passionate customers, enthusiastic vendors, and devoted partners. They want engaged and loyal employees. Yet in reality, pathetically few companies are loved. Most companies are tolerated…
