Have you hit the social media wall?
social media you believe in the cause, but, for all your effort, the hype hasn’t lived up to your expectations Does this sound familiar? and for those people who have given up what…
What (social media) instructions are you following?
Do you remember the old Airfix models or, perhaps, the self-assembly furniture (Mfi, Ikea or Habitat)? They came with a set of instructions, some more detailed than others. And once you sweated, uttered…
Why Social Media is Killing your Creativity?
“Creativity is an instinct to produce.” Bruce Ario Hardly a day goes by without some big announcement or breaking news. The social media industry feels in constant overdrive, with one site, blog or…
The HARD sell of Legal Services
I can hardly wait. More or bigger entrants to the UK legal market. No doubt, the usual marketing triggers will be wrung through. Interruption marketing will be the default position. How many times have you…
Focused Social Media
“You must not only aim right, but draw the bow with all your might.” Henry David Thoreau Social media is all over the shop. Platforms A, B, C … Z. One person climbs…
Social Media – Friend or Foe?
How many times have you heard someone lament that the profession doesn’t get social media? “Lawyers are just not social.” My posit: social media is not (just) another, slightly tedious, marketing medium: it…
Why social media is not about Social Media
How many of you have read Groundswell by Josh Bernoff and Charlene Li? I have a copy of the original edition. It is excellent. However, as much as it pains me to say,…
Making the Most of your Legal Content
“The painter has to wrestle with colour, canvas and brushes, the sculptor with stone and chisel … yet, the creative act, their ‘vision’ of what they are going to create, transcends time. It…
10 Twitter Tips for Law Firms (Marketing Departments included)
Twitter is hardly new. But for law firms, many are new on the scene. Rather than take another (cheap) shot at the way it isn’t being used, I thought I would put together 10…
Don’t waste your time with LinkedIn, unless …
Photo taken from SocialMediamx‘s photostream on Flickr. “If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking…
