little, and often
The line is hardly revelatory, but it is apt in so many ways, particularly when it comes to social media. The problem with social (digital) media is that the field of endeavour is…
are you doing social media for the wrong reasons?
social media is not just another me too thing (although it might look and feel like that judging by the number of times it gets talked about!). indeed, if you think like that…
pass along, please!
Social media is bloody hard to scale. Don’t be distracted by the 3rd level connections on LinkedIn – that counts for nought. You are earnest in your endeavours. You go niche. You seem…
There are no guarantees …
in life, any more than you should rely on social media to turn round your business. Having spoken a great deal on social media, all the questions I hear are posited at the…
Why are so many law firms ignoring Social Media?
Before you take a big fat swing in my direction, or proclaim how you or your firm are exemplars of social media, I would ask you to Google search the local market, and…
How to scale social media
In my experience, ‘how to’ posts don’t work, particularly with something as ethereal as social media. You have to come to the paradigm, lean into the humanity of sharing remarkable content and develop…
How to make time for Social Media
Time management is like a bad headache that refuses to go away. Its treatment, more often than not, is down to self-management: first things first and all that stuff. If you want to become skilled…
Social Media: Don’t let the Tail Wag the Donkey [sic]
[Donkey: Close enough to a dog. It doesn't have a tail!] Cast your net around: Twitter, LinkedIn and Facebook. And if you have time, put a few searches into Google Reader, and you will…
don’t get lost in social media
if you have been persuaded of the import of social media, it is tempting to go all out on twitter, linkedin, google+ and blogging. [i haven’t been short on doing my bit to…
My (Un)love of LinkedIn
when was the last time you signed into linkedin? there are still quite a few people that don’t see it as anything other than a repository for their c.v. or professional profile. yawn-worthy…
