The Inverse of Marketing
“I’ve argued repeatedly that your product should match your marketing, not the other way around …” Seth Godin, Linchpin Which comes first: 1. The service; or 2. The marketing? I think we have…
the only guaranteed way to win work
Stay in touch with your clients. When was the last time you made an impromptu visit to your client’s premises? Picked up the phone to a previous client where the file had been…
taking charge of your career
you have spent the last few years hunkering down in the hope that things will get better! the appraisal comes the appraisal goes. the timeline who knows? in my case, the whole business…
every lawyer should start a Pinterest page
Heard about it: Pinterest? Another social media platform to worry about? perhaps But, on my initial foray, I have earned 186 followers and some activity on the scant material that I have so…
How to make time for Social Media
“Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound. The man who does not shrink from self-crucifixion can never fail to accomplish the object upon…
It can always Wait
People often complain that watching a cycle race is like watching paint dry. Admittedly, if you have to listen to 5 hours of David Duffield, it can get pretty monotonous (others may disagree). Even…
The HARD sell of Legal Services
I can hardly wait. More or bigger entrants to the UK legal market. No doubt, the usual marketing triggers will be wrung through. Interruption marketing will be the default position. How many times have you…
The Art of Business Development (with a few How-Tos …)
Times are tough. “No s*** Sherlock.” Every day you are driven to work harder and harder to make a $/£ or two. And still the targets keep going sky-ward, despite such euphemisms as being…
Is the practice of Law at risk of being forgotten?
In all the (endless) chatter about business development, social media and technology, is the practice of Law at risk of being forgotten? I am not someone that would wish to see the legal…
Social Media – Friend or Foe?
How many times have you heard someone lament that the profession doesn’t get social media? “Lawyers are just not social.” My posit: social media is not (just) another, slightly tedious, marketing medium: it…
