It can always Wait
People often complain that watching a cycle race is like watching paint dry. Admittedly, if you have to listen to 5 hours of David Duffield, it can get pretty monotonous (others may disagree). Even…
The HARD sell of Legal Services
I can hardly wait. More or bigger entrants to the UK legal market. No doubt, the usual marketing triggers will be wrung through. Interruption marketing will be the default position. How many times have you…
The Art of Business Development (with a few How-Tos …)
Times are tough. “No s*** Sherlock.” Every day you are driven to work harder and harder to make a $/£ or two. And still the targets keep going sky-ward, despite such euphemisms as being…
Is the practice of Law at risk of being forgotten?
In all the (endless) chatter about business development, social media and technology, is the practice of Law at risk of being forgotten? I am not someone that would wish to see the legal…
Social Media – Friend or Foe?
How many times have you heard someone lament that the profession doesn’t get social media? “Lawyers are just not social.” My posit: social media is not (just) another, slightly tedious, marketing medium: it…
Unlocking the potential of your clients
Clients can be demanding creatures. Indeed, there are some where, it doesn’t matter what you do, it will never be enough. But, at the risk of stating the obvious, your firm is the…
Change for changes sake
2012 will no doubt bring a raft of changes to the legal profession change will be thick in the air but change from what? A change of Mindset? A change of brand? A…
Doing what you love, loving what you do
“Because it is the curtain that kept him shrouded in darkness. And it’s the darkness that holds out the light. It is the light, the openness, the clearing of all the obstacles to…
Lawyers: Just make Bigger promises
Lawyers (and all those in Professional Services) agonise over the idea of differentiation or more colloquially known as your U.S.P (Unique Selling Proposition). The truth is that it is hard to differentiate professional…
Are you indispensable?
“The world has changed (again) and the stakes are higher than ever. Now we’re facing a full-fledged revolution – a hypercompetitive world involving art and gifts and fear and the ability for you…
