Where have all the Map Makers gone?
Leaders lead. They are Map Makers. They don’t wait for others to tell them what to do. Seems obvious, doesn’t it; but, when your sole job is to fit in, you stop thinking and…
stop looking for all the answers
Questions Questions. and still they come How can we become more profitable? How can we differentiate our offering? Why do we carry on business in this way? Why can’t we communicate better with…
‘Own label’ Legal Services
Retailers are masters at persuading you to buy. Pile them high sell them (not so) cheap. Brands. Super brands. Food. And non-food. We got this (a long time ago now). And then came…
R.I.P. up the ‘Business Development’ Script
What does Business Development (BD) mean to you? Branding? Networking? LinkedIn? Social Media? Blogging? Sales? Marketing? Innovation? Change? Thinking the i-m-p-o-s-s-i-b-l-e? Imagine being offered a blank sheet of paper and asked to write…
Now is the time to Integrate Your Off-line with Your On-line material
You create a plethora of Off-line material.
It has been the launchpad for the firm’s marketing in the past.
But in case you haven’t noticed, the Return on Investment has slowed to a point of no return. And in case you were wondering, more does abet more.
In many ways this is no different to mass advertising.
There is another way.
Why lawyers would rather practice law than market their practice
Why lawyers should play to their core strengths
Why are you ignoring your single biggest asset ~ your PEOPLE?
Yes, you guessed it, that old chestnut
Would you take Wilkinson’s Road Traffic Offences on holiday?
Professional practice is a lifelong journey
