Social Media Consulting
I provide a number of social media consulting services:
Social media strategic plans
This means spending time understanding the culture and diversity of your business, and then working with you producing a template and action steps to integrate your on-line activity – current or expected – together with your existing off-line material.
As part of this service, we will agree the best or most appropriate platforms for you and your business so that risk is managed according to your business objectives.
The approach is to align your business goals with your social media strategy with a focus on building positive engagement and conversion into leads or brand development.
Social media audits
A consideration of your existing platforms, means of engagement and your content planning and syndication. An analysis of your competitor social outposts and content approach. It will also include a consideration of the best practices in design, socialisation, meaningful and results driven calls to action and content creation.
Content marketing plans
Often as part of the strategic consulting it is necessary to consider your content creation, delivery and syndication strategy. That normally throws into relief the need to create a focused communications calendar to dovetail your PR, events, product launches and service needs with a focused content creation and management programme. This will focus on blogging, sound, video and SEO optimised content.
Social media policy and governance development
As a former lawyer, I am able to either prepare a complete range of policy and governance documents or consider your existing material for its business efficacy. This covers blogging as well as the traditional social media platforms like Twitter, LinkedIn and Facebook.
Social media staff training and best practices
I offer a range of training packages tailored to your organisation.
This covers the nuts and bolts (“How do I open a LinkedIn account and use it effectively”) to taking a more strategic, and focused approach to the pre-existing programme.
Social media training workshops
These can be as little as one hour all the way up to a two-day immersive looking at the major platforms, strategy, governance, engagement and content creation.
Brand You Consulting
“To become what we truly are.” Neitzsche
We live in age of celebrity culture where nearly everyone seems to have grabbed more than a few minutes of fame (and a half!). But Brand You is not about standing out for the sake of it, being overtly narcissistic or wearing colourful clothing (“look at me, look at me”). No, it is about having the presence, drive and attitude to reach your full potential.
Yes, you might see it as self-evident that you are a brand but in these hyper-competitive times it is important to know how to leverage your creative and intellectual capital for maximum financial gain.
I work mainly in the professional services sector where I help individuals leverage their brand using social media technology. This means undertaking a Brand You audit to understand your existing on-line and off-line footprint. Thereafter I work with you on a strategy to enable you to identify your values, experience, weaknesses and develop an action based plan to enable you to build a better and more capable Brand You identity.
I work with creative professionals, entrepreneurs, and small businesses.
Excellence Consulting
In the article Structure is Not Organization Messrs. Waterman JR, Peters and Phillips set the scene for solving organizational problems with a framework which is known as the The 7-S Framework (now known as the McKinsey 7-S Framework).
Its constituent parts:
Staff
Style
Skills
Superordinate Goals
Strategy
Systems
Structure
This was followed by the seminal book In Search of Excellence by Tom Peters. Since then Tom Peters has gone on to create a huge volume of work promoting the cause of EXCELLENCE (he doesn’t demand it but I always think it looks better written in capitals).
So what you might be asking?
How does it relate to or have any meaning to my business or practice?
Quite simply by undertaking a 360 Excellence Assessment, you will have something that is not only insightful but will also provide you with a road map where you can make significant improvements to how you run and operate the business.
This is business coaching at its best, where I spend time understanding your business or practice and then produce a 7 stage Excellence plan to take your business to the next level. The key driver is to make the very most of your capabilities, resources and facilities.
It is the company version of Neitzche’s expression “To become what [you] truly are”.
