Your Personal U.S.P.
I am a huge fan of the Brand You movement. I know there will be some folks who think of it as part of the Z-list celebrity paradigm, but that is missing a trick or two.
Likewise, it may come across as narcissistic to talk in terms of ‘You’ and not ‘Us’ or ‘Them’ but the truth of the matter is that in these ‘look and feels like everyone else’ days, it is incredibly important to develop a bushel of skills that make you stand out from the ever growing crowd of crowd pleasers.
Your career does not start and end with your technical brilliance. Yes, you might feel a tangible benefit from the increased capability that comes from being a knowitall, but the trouble is for those that buff up their skills in this way they tend to lose everyone else – clients mostly.
A curse or a blessing: Grinders, Minders and Finders?
I have written previously about the stereotypical behaviour associated with Grinders, Minders and Finders (“GMF”). You may recall I expressed my DISDAIN for the self-limiting label associated with Grinders.
My thing: for each of us to challenge our behaviour: are we the most of anything (see the book Practically Radical by William Taylor).
I would like to see every firm worldwide have in place an EXCELLENCE programme so that in conscience to the people in their charge they could honestly say: “We helped each of them reach their full potential.”
I have been banging the drum this week about the need to work on your career, or, more particularly, your persona (BrandYou – even if you hate this label).
